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Business Intelligence Webinar: Building an inclusive and customer-centric marketing strategy to drive long-term growth and profitability
July 6, 2021 @ 11:00 am - 12:00 pm
Inclusion is about leveraging differences to achieve better business results. In this webinar, we will discuss why having a purpose-led brand and marketing strategy will help enable your business to attract and retain loyal customers.
Focusing on the customer journey, particularly in a post-pandemic virtual world, is more important than ever with the amount of competition and saturation in the market.
We will also touch upon:
1. Here for a good time and a long time: Utilizing Customer Relations for long term success
2. How diverse SMEs should use effective Marketing strategies to build their brand and business
3. How to remain agile and use data driven KPI’s to measure impact and potential needs for pivoting
4. Actionable steps to implement these strategies and tactics in your overall business plan
Our panel discussion will be moderated by Rachel Rodrigues, Audit Partner at EY and will include:
Nadine Spencer, CEO, President at BrandEq Group
Stephen Megitt, Executive Strategy Director at EY Design Studio Toronto
A live Q/A with our expert.