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Quick Start Program – Your Marketing Profile
May 26, 2022 @ 11:00 am - 12:30 pm
What is Marketing? How do you create an outstanding Marketing Profile?
Smart marketing elevates your organization’s profile, showcases you as an expert, gets to know the value of your products and services. It creates brand awareness and makers you stand out. Before you learn more about marketing, you should first understand what marketing is. Marketing is the wide range of activities involved in making sure that you’re continuing to meet the needs of your customers and are getting appropriate value in return. Join us for the 3rd session of our QSP (Quick Start Program) wherein we are featuring 2 elite speakers from Edelman – who are leaders in the industry as we explore:
- Overview of Marketing Fundamentals
- Marketing strategies
- Developing your digital marketing plan
- Developing your Brand Vision / Goals
- Developing your brand vision and marketing goals
- Understanding your Audience
- Who are they?
- Where are they?
- What are they doing?
ABOUT THE SPEAKERS
VICE PRESIDENT, DIGITAL, BRAND & HEALTH
Les Tapolczai is a Vice President within the Edelman Digital Toronto team, leading the Brand and Health sectors. Les focuses on providing innovative integrated digital communication strategies that deliver highly effective omni-channel brand experiences resulting in measurable business impact. Les is recognized as a thought leader and subject matter expert on digital strategy and experience planning.
Prior to this role at Edelman, Les was responsible for overseeing the development of insight-driven communication and activation strategies for the following roles: Director of Experience Planning at John St., Vice-President, Director of Innovation at BBDO and Director of Digital Strategy at henderson bas kohn. During his time with these advertising agencies, he had the opportunity to work with some of top brands in Canada including Loblaw Companies, RBC, Coca-Cola, Novartis, VISA, Gruppo Campari, KFC, Pepsi, Rogers Communications, Mercedes-Benz, Hydro One, FedEx, and OLG.
Les holds a Bachelor of Arts degree in Economics and History from Western University.
Les is an active member of the advertising communications community, serving as an instructor at the Miami Ad School where he delves into social media’s role within the marketing mix from both a consumer and brand perspective.
Peter McIntyre, Account Director, Digital
Peter helps Edelman clients establish what, when, where and how to leverage digital content, channels, platforms and tactics to achieve business goals. Joining in 2013, Peter has worked in Edelman’s London and Toronto offices. During that time, he’s led national, regional, and global campaigns for some of the Edelman’s biggest clients.
Outside the office you might spot Peter riding his road bike throughout Southern Ontario. He’s targeting 3,500km in 2022.
The QUICK START PROGRAM is proudly brought to you by RBC.