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Export Series Webinar

March 15, 2023 @ 2:00 pm - 3:00 pm

The post-pandemic recovery of the Canadian economy is heavily replying on exports. To remain competitive and thrive in global markets, Canadian Businesses need to develop effective market strategies.

CAMSC Expo Series is a set of webinars specifically designed to help you acquire the knowledge and develop the skills to be fully equipped for export market.

Our 2nd session is on

  • March 15th  Session 2 – Exporting to the US Market  Register Here

This week we will take a deeper dive into the US market, the destination for 75% of Canada’s exports.

Our guest speaker Dina Santos, US Trade Commissioner formerly in Dallas and currently in Boston, will present the services offered to Canadian companies by the Trade Commissioners’ Service and offer advice to navigate the US market.

Lisa Heath and Pierre Paquette, co-founders of MediResource, will also be joining us and will discuss their experience with entering the US as a data services company and provide valuable advice to companies looking into exporting there.

Please stay tuned for more details of  the upcoming session!

  • April 2023 Session 3 – Export 101 
  • May 2023  Session 4 – Are you Trade Mission Ready – Workshop on Preparing for Success at Trade Missions
  • June 2023 Session 5 – Workshop on Developing your Capability Statement 
  • September Session 6 – 2023 Understanding USMCA
  • October 2023 Session 7 – Rules of Engagement Potential Areas of Cross Border Dispute 


Meet our speaker for the March Sessions

Steven Karpenko

Senior Sector Advisor, Ontario’s Ministry of Economic Development, Job Creation and Trade, in their Export Growth Branch

Steven Karpenko is a Senior Sector Advisor with Ontario’s Ministry of Economic Development, Job Creation and Trade, in their Export Growth Branch. Steven and his colleagues advise clients on how to access global markets in key sectors like Life Sciences, Information Technology and Aerospace, via live trade events and webinars.

Prior to joining the Ontario government in 2017 Steven owned and led several entrepreneurial ventures and has extensive experience in corporate retail and supply chain operations. He has an MBA from York University and is a Certified International Trade Professional.

Guest Trade Commissioner:

Dina Santos (LLB [Bachelor in Law], Universite de Montreal, 1996; admitted to the Quebec Bar in 1997) joined Global Affairs Canada in 2001. At Headquarters, she has worked in the Regional Trade Policy Division on various negotiations of multilateral and regional free trade agreements advancing Canada’s trade policy diversification objectives with the WTO, Europe and the Caribbean. She has also served as Deputy Director, Corporate Services and InfoCentre at the Montreal Regional Office where she was responsible for the management and delivery of the Invest-Canada-Community Initiatives contributions program. She has spent most of her career overseas with 5 assignments in the United States, as Vice-Consul for Science, Innovation and Technology (2002 to 2005) in Boston, Consul for Science, Innovation and Technology in New York City (2005 to 2010), Head of Office and Trade Program Manager in Palo Alto (2012 to 2017) and Senior Trade Commissioner in Dallas (2017 to 2021). Most recently, she is the Senior Trade Commissioner in Boston (2021 to date).  She received the Professional Association of Foreign Service Officers’ Award in 2007.

Guest Company:

MediResource Inc

MediResource has been a leading provider of consumer-facing health and wellness software for over 25 years. They are relied upon to deliver expertise and insight backed by comprehensive data and research. Through its Integrated HRA platform, MediResource assesses their clients’ employees to identify habits or choices that place them in risk categories and gathers these datapoints into an overview of the company’s well-being. Its Challenges platform helps train and maintain healthy habits, by targeting individual health skills for improvement, while Team Challenges involve points and badges to keep people invested and working together on trying new things.

Lisa Heath, CEO and Co-Founder

Lisa has played an integral role in MediResource’s evolution and success since 1996, and as CEO has defined and led business strategy since 2016. With over 30 years in the health industry, she has provided expertise and oversight in the design, implementation, and management of dozens of digital applications for retail pharmacies, insurers, and employers with a focus on employee health and wellness.

Pierre Paquette, Chief Development Officer and Co-Founder

Pierre has led the sales and business growth of MediResource as a founding business partner, playing an integral role as its evolved in digital health and wellness. His deep industry knowledge provides a clear vision in addressing customer and market needs, empowering positive change within the company to continually deliver the latest in health and wellness technology and solutions.


March 15, 2023
2:00 pm - 3:00 pm