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Business Intelligence Webinar – Roadmap to Exporting Success

July 21, 2022 @ 1:00 pm - 2:30 pm

Put COVID in the rev mirror: bounce back through new markets

As numerous companies are emerging from two very difficult years of short cashflow, logistical nightmares, low order pipelines and more, doors are rapidly opening to new opportunities to bounce back and expand.

Take advantage of open borders and countless foreign potential clients around the world in need of new suppliers, products, and services. Now is the time to think creatively, leave COVID behind, and grow your company to the next level.

We are a broad team of talented experts in numerous fields, ready to be your coach to guide you through the process of building up your company, bring solutions to successfully solve your challenges and open your doors to international trade.

Join us for this informative webinar to learn how 2000 or so companies have successfully mastered the joys of exports from the World Trade Centre Toronto’s Trade Accelerator Program (TAP). Canada’s TAP is an award-winning, innovative program, designed to help small and medium-sized enterprises leverage sales into international markets by creating a strategic growth plan.

TAP has been helping companies like yours to find:

  • New Customers
  • New Income
  • New Value Chain Solutions

The program provides you the tools to pivot strategically. Learn best practices from experts on how to use the resources provided by    TAP to safely navigate disrupted value chains and increase efficiency in order to expand your business.

The Canadian Trade Commissioner Service (TCS) stands ready to assist Canadian businesses grow internationally with confidence by connecting them with our funding and support programs and international opportunities. With an on-the-ground network of more than 1,400 Trade Commissioners serving 10,000 clients in over 160 cities worldwide, and six regional offices across Canada, we have an unparalleled global network that can support companies, particularly SMEs, to scale internationally.

Join us to learn how our experienced trade commissioners can support you.

About the Speakers


Benjamin Ebella , Trade Commissioner, TCS Engagement Division, Global Affairs Canada

Benjamin joined the TCS Engagement Division in 2020 after six years in international education, managing grants and contributions programs for Canadian post-secondary institutions to increase their international footprint. Benjamin’s passion for public relations and project management has allowed him to manage numerous projects in various federal departments including the Office of the Secretary to the Governor General, Fisheries and Oceans Canada and Public Services and Procurement Canada. Benjamin continues to pursue his passion within the TCS Engagement Division as the External Communications Lead, helping business owners from diverse backgrounds benefit from trade.

jon joel


Jon Joel , Senior Manager with World Trade Centre Toronto.

Jon works with the Trade Accelerator Program, supporting SME’s that want to grow their business internationally. Previously, Jon worked for a small manufacturing firm and was responsible for market entry into Mexico, China, Thailand, Malaysia, and Korea. In addition to market entry experience, Jon also specialized in international sales and channel partner management. Jon’s clients included many Fortune 500 companies and other businesses in industries such as

  • Automotive Manufacturing
  • Building Products Manufacturing
  • Appliance Manufacturing
  • Metallurgy
  • Mining
  • Food & Beverage
  • Logistics

Jon has an MBA in Global Business from the Ted Rogers School of Management, and a B.ASc in Nanotechnology Engineering from the University of Waterloo.

The BI Webinar Series is brought to you by:

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July 21, 2022
1:00 pm - 2:30 pm


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