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iLaunchHERproduct – For Women of Color, Black Women, and Immigrant Women Entrepreneurs

iLaunchHERproduct – For Women of Color, Black Women, Immigrant Women Entrepreneurs

Her Product . Her Story . On Shelves


APPLICATION NOW OPEN: June 25th – July 30th 2021

Information Session: Friday July 16th, 2021

I’m a new Text block ready for your content.


de Sedulous Women Leaders is  excited to share a new opportunity for Women of Color, Black Women, and Immigrant Women entrepreneurs in Canada. Launched on Friday June 25th, the iLaunchHERproduct is a new growth opportunity for Black Women, Women of color, and Immigrant Women entrepreneurs that are at the stage of retail-readiness to connect with Buyers from different industries, and they get to also obtain the necessary training, support, and tools that would help them transition growth into retail stores. The iLaunchHERproduct Project is a project of de Sedulous Women Leaders, with the support and partnership of Business Development Canada (BDC), WEConnect International, Export Development Canada (EDC) and TD Bank. It has been designed to help Black women, Women of color, and Immigrant women entrepreneurs understand what it takes:

–        To get buyers interested in having their products on their shelves;

–        To develop key retail capacity skills;

–        To build networks and receive the support they need to be certified as a women-owned businesses;

–        To succeed within the Canadian retail industry and abroad.


Canada has a large, diverse, and highly educated immigrant population that makes an important contribution to the Canadian economy. Study that examines the contribution of immigrant-led businesses to Canada’s export performance finds that businesses led by immigrants, despite being smaller on average, are much more likely to export and derive a greater share of revenue from exporting. They also tend to export further afield, relying less on the United Stated as a market and exporting to more diverse markets. Immigrant women-led business are of particular note, exporting at a far higher rate than business led by Canadian-born-women. The study reaffirms the important contribution of immigrant-led business to the Canadian economy and to Canada’s international trade performance. (Read More)


Applications from Black women, Women of color, and Immigrant women at all stages of their entrepreneurial growth are encouraged and will be collected until Friday, July 30th. Visit to learn more, and join us on Friday, July 16th 2021 at 12 Noon MST for an informational session about the program and application process. Register Here